means more effective digital communication
The backbone of better digital communications
Better copywriting is clearer thinking, well expressed.
Better copywriting impacts everything right from your written digital strategy to tweets you frequently send out. For starters, better writing establishes a voice for your company or your brand. Want to know a trick to better writing? Read what you have written out loud. If it doesn’t sound right spoken, there is little chance it’s going to improve through reading. Most writing is a conversation. The better the conversation the more likely your audience is going to listen.
Not that the story need be long, but it will take a long while to make it short.
Henry David Thoreau
The worst thing you can do is set up digital tactics and tools in silos. Yet that is what 50% of companies do.
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The fundamentals of writing remain the same. But the medium is the message. Sort of
It would be fascinating if Marshall McLuhan were alive to witness media today. If anyone could identify the role that each medium plays in our lives today, it would be him. He said, “Advertising is the greatest art form of the 20th century.” What would he say about websites, Facebook, Twitter or Snapchat? He of all people would know that the style of writing for any of this media is different. But while the styles may be different, the content should not be. But it is not easy and certainly not for non-professional writers. Try explaining James Joyce’s Ulysses in 140 characters.
Percentage more that men spend online than women
Percentage increase in effective marketing strategies for companies that calculate ROI
Percentage of Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest.
Percentage more traffic companies that published 16+ blog posts per month got versus companies that published between 0 - 4
Talk about coincidences.