416 262 2126 william@lowerworks.com

Better Copywriting

means more effective digital communication

The backbone of better digital communications

Better copywriting is clearer thinking, well expressed.

Better copywriting impacts everything right from your written digital strategy to tweets you frequently send out. For starters, better writing establishes a voice for your company or your brand. Want to know a trick to better writing? Read what you have written out loud. If it doesn’t sound right spoken, there is little chance it’s going to improve through reading. Most writing is a conversation. The better the conversation the more likely your audience is going to listen.


billion pages to print the internet in 2015

I tried to google how many words were on the world wide web and I might as well have asked the location of the holy grail. There are mathematical equations trying to determine how many pages there are on the internet but that doesn’t tell us anything about how many words there are because there seems to be no established average of words/page. At least not that I could find.There is an interesting article in the Washington Post if you like a comparison to the estimated weight of all the www pages printed out in relation to the weight of a whale. The article was written in 2015, reporting there were 3 billion people online and saying that by 2016, that number could surpass a zettabyte. Don’t feel embarrassed. I had to look that up, too. All this to say, there is a lot of competition out there trying to do what you’re trying to do. Dare you try to do that without a digital strategy?

Not that the story need be long, but it will take a long while to make it short.

Henry David Thoreau


The worst thing you can do is set up digital tactics and tools in silos. Yet that is what 50% of companies do.

Helping our partners with

Digital strategies, Web development, Social Media, Writing, Videography and Digital Success Analysis


The fundamentals of writing remain the same. But the medium is the message. Sort of

It would be fascinating if Marshall McLuhan were alive to witness media today. If anyone could identify the role that each medium plays in our lives today, it would be him. He said, “Advertising is the greatest art form of the 20th century.” What would he say about websites, Facebook, Twitter or Snapchat? He of all people would know that the style of writing for any of this media is different. But while the styles may be different, the content should not be. But it is not easy and certainly not for non-professional writers. Try explaining James Joyce’s  Ulysses in 140 characters.


Percentage more that men spend online than women


Percentage increase in effective marketing strategies for companies that calculate ROI


Percentage of Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest.


Percentage more traffic companies that published 16+ blog posts per month got versus companies that published between 0 - 4

Talk about coincidences.

Chances are you're looking for a digital marketing partner and damn if we're not looking for clients.