Digital strategic planning platform.
Ours is business planning with an aim to help clients differentiate themselves from their competitors and steal share to achieve growth. It is a collaborative process. Among other things we examine category conventions, delve into our target audiences’ needs/wants, explores how we can use our strengths to be competitively different and redefine the category. It is this plan that helps us identify the tools we should use in order to achieve our objectives. Those tools can be everything from improved SEO to both digital and traditional media applications.