From a communication standpoint, I have been fortunate to work in a lead position in almost every corner of healthcare, from the MOHLTC to the OHA, Humber River Regional Hospital to advocacy work for family doctors (SGFP of the OMA). I know the healthcare landscape in Ontario from a political, practical, patients’ and patrons’ point of view. The breadth of my experience demonstrates how I am able to work to strategies with clearly defined goals.
Ontario’s healthcare system is complex. In fact, Ontario is most likely one of the largest single-payer healthcare systems in North America. With that comes a diverse set of stakeholders and a variety of audiences each with their individual wants/needs.
While the government (understandably) worries about the percentage of tax dollars healthcare consumes, the general population often refers to our healthcare as ‘free’. It is anything but. And contributions from donors is a pillar for every hospital. It is appropriate that we refer to donation divisions of our hospitals as Foundations. They are, indeed.
I welcome the opportunity to work with BGH Foundation to help in its efforts to not just maintain, but grow the donor base to achieve a sustainable source of needed financial resources.
The following is a brief review of the work I have done across the sector and contributions I have made and successes I have, with colleagues, achieved.
Below is a list of clients and projects I have worked on in a leadership role/writer. For the sake of brevity, I have not compiled work from every one of these programs but have gathered samples from key assignments. There is a tremendous amount of bureaucracy involved in managing Ontario’s healthcare system. That’s understandable. The key is to never forget that it is all about people. Outcomes, access, facing the challenge of advising people of pending or potential health risks without creating fear or panic, compassion at end-of-life care: all the aspects of our healthcare system comes down to the sometimes emotionally-charged experience of patients and their families. As communicators it is our job to keep communication conversional and know that every patient has a story. Our job is not to just talk, but also to listen.
OHA’s annual convention. Branding/positioning
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