Learn how AI is changing marketing
Find out how to reduce spending and increase sales
How to make Facebook ads work harder
Learn the new sales funnel model
Digital marketing is about applying the right tools.
Start with a well thought-out strategy
Planning is everything. Especially online where you have so many crucial decisions to make.
It's all about collecting leads.
Your list is the lifeblood of sales. Cold leads can become warm leads and warm leads can lead to sales. It’s vital to build an email list.
Reaching your audience
Whether it’s Facebook, Linkedin, Google or any combination of them, the ads are the roads to leads. But they must be carefully written. Too broad and you’re paying for irrelevant clicks. The ads must be short, attention-grabbing and highly relevant to your target.
Track and measure every step of the way to ensure your selling messages are working to get you relevant leads. Learn what works and what doesn’t. Be sure to do A/B testing.
Digital strategic planning
Digital strategic planning platform.
Writing is a core capability at LowerWorks (more…)
From to inbound and outbound marketing, web development
Having created and produced over 200 successful commercials and video (more…)
Award-winning, business-building design professionals are part of our team
A lead-generating content strategy requires content and frequency. (more…)
It’s all about the idea. (more…)
Don’t fall into the powerpoint pit. (more…)
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